We are, of course, talking about
The music video is a fever dream of Roman centurions, CGI pyramids, and dance battles. It doesn’t make sense, but you can’t look away. It screams "2013." Looking back, “#thatPOWER” serves as a bridge. For Justin Bieber, it was a step toward the more mature electronic sounds he would explore later on Purpose (think “Sorry” and “Where Are Ü Now”). It proved his voice could sit comfortably over a heavy club beat. will i am justin bieber that power
Enter Justin Bieber.
Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely. We are, of course, talking about The music
Next time you need a boost on a Monday morning, put on “#thatPOWER.” Close your eyes. And for three minutes, believe you have the power of the beat in your hand. For Justin Bieber, it was a step toward
This wasn't "Baby" Bieber anymore. This was Believe era Bieber. He was growing up, experimenting with R&B and dance music, and trying to shed his teenybopper image. Pairing him with will.i.am was a masterstroke. Lyrically, “#thatPOWER” isn't deep—and that’s the point. It’s a mantra for the dressing room before a big game or the shot of adrenaline before a night out.
