Guidara argues that reasonable is no longer enough. In a world of AI chatbots and automated checkouts, the only competitive advantage left is feeling .
Here is why this book is a game-changer—and why the digital version is actually the best way to consume it. Most of us operate in the realm of reasonable hospitality. If you come to my restaurant, I will give you a clean fork. If you email my support team, I will reply within 24 hours. That is the baseline. Unreasonable Hospitality by Will Guidara EPUB
In most companies, the manager solves the problem. At EMP, the porter had the authority to comp a drink or send out a free course. Guidara writes that you don't create a culture of hospitality by issuing memos; you create it by trusting the people who actually interact with the guests. Guidara argues that reasonable is no longer enough