“Order the hemp liners. Effective Monday.”
No, not that. The 3-B’s: Background, Benefit, Big picture.
He began not with a logo, but with a (Gallo’s #1 rule). “Three months ago, I watched my seven-year-old daughter pack her lunch. She pulled out a plastic bag, used it once, and threw it away. She looked at me and said, ‘Dad, where does ‘away’ go?’” The CFO, who had been checking email, looked up.
Leo opened the PDF summary he’d made months ago and saw three sticky notes:
Surprise the brain. Make numbers emotional. The Next Morning – The Boardroom Leo trashed 40 slides. He kept seven.
“Order the hemp liners. Effective Monday.”
No, not that. The 3-B’s: Background, Benefit, Big picture.
He began not with a logo, but with a (Gallo’s #1 rule). “Three months ago, I watched my seven-year-old daughter pack her lunch. She pulled out a plastic bag, used it once, and threw it away. She looked at me and said, ‘Dad, where does ‘away’ go?’” The CFO, who had been checking email, looked up.
Leo opened the PDF summary he’d made months ago and saw three sticky notes:
Surprise the brain. Make numbers emotional. The Next Morning – The Boardroom Leo trashed 40 slides. He kept seven.