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Social media content has become the new work sample. A graphic designer’s Instagram grid is their new portfolio. A marketer’s Twitter thread analyzing a campaign is their case study. A software developer’s GitHub comments (a form of social coding) demonstrate their collaborative spirit. However, the sword cuts both ways. The same platform that showcases your creativity can broadcast your worst judgment.

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“We no longer just look for a degree,” says Marisol Velez, a tech talent recruiter with over a decade of experience. “We look at a candidate’s digital footprint. Can they articulate a thought? Are they respectful in disagreement? Do they understand their industry’s conversation?” Social media content has become the new work sample