"We’re entrepreneurs," Brooks stated. "OnlyFans is a tech tool. What we built is a media company. We write, produce, direct, and edit 90% of our own material. The fact that our content includes intimacy doesn't negate the business acumen required to make it successful."
Both have committed to donating 5% of their annual earnings to The Digital Creator’s Guild , a non-profit they co-founded to help emerging adult creators navigate legal and financial literacy. OnlyFans 2025 Serena Santos And Natalie Brooks ...
Their breakout 2025 series, "Dual Citizenship," blends travelogue, behind-the-scenes training, and premium adult content shot across six countries. The series reportedly grossed over $4.7 million in its first three months. Both creators are adamant about rebranding the public perception of OnlyFans. In 2025, the platform saw a 40% increase in non-adult creators, including chefs, historians, and musicians. Santos and Brooks sit at the intersection of that shift. "We’re entrepreneurs," Brooks stated
"We’re not leaving," Santos emphasized. "We’re evolving. The goal was never to be on OnlyFans forever. The goal was to use OnlyFans to build a forever career." In an industry often characterized by burnout and anonymity, Serena Santos and Natalie Brooks stand as proof that 2025’s digital creator can be both a savvy CEO and an authentic artist. Their story is no longer just about subscription numbers—it’s about legacy. We write, produce, direct, and edit 90% of our own material
Their business model extends beyond monthly subscriptions. In 2025, they launched a branded merchandise line ("SB Collective") featuring athleisure wear, and a podcast titled "The Business of Being Seen," which debuted at #3 on Spotify’s Lifestyle charts. OnlyFans underwent significant policy and interface changes in 2025, including a revised age-verification AI and a tiered payout structure favoring creators with high engagement retention. Santos and Brooks adapted quickly, introducing a "choose your own adventure" pay-per-view model that allows fans to vote on future content themes.
"When we first discussed working together, we realized our audiences didn't overlap as much as we thought," Santos explained in an exclusive interview. "Natalie’s fans loved story and tease. Mine loved raw energy and fitness challenges. Combining them created a third space—something completely new."
What began as individual solo careers has now blossomed into a collaborative powerhouse. Their joint channel, launched in late 2024, broke the platform’s record for fastest subscription growth in Q1 of 2025. But unlike viral flash-in-the-pan sensations, Santos and Brooks have built what industry analysts call a "sustainable digital empire." Serena Santos, 28, a former fitness model from Miami, brings high-energy athleticism and lifestyle vlogging to the table. Natalie Brooks, 31, a trained theater performer from London, adds narrative-driven cinematic elements and high-fashion aesthetics.