But here is the plot twist most career coaches aren’t telling you:

You can either be a passive consumer—letting the algorithm dictate your reputation—or an active curator of your own career story.

Eighty percent of your content should be value-driven (industry news, tips, questions). Twenty percent can be personality (your dog, your vacation, a funny work meme). This keeps you human without being reckless.

Give them something to find. What is one piece of content you’ve posted that actually helped your career? Or, what is a post you’re glad you didn't send? Drop your story in the comments below.