Kim & Mauborgne challenge one of the most dangerous assumptions in business: that success comes from beating rivals. Instead, they reveal that lasting value lies in —where competition doesn’t exist because the rules aren’t yet written.
Most organizations fight for survival in crowded, bloody waters—the "red oceans" of fierce competition, shrinking margins, and indistinguishable offers. libro la estrategia del oceano azul
🔹 It’s not about technology or first-mover advantage alone. It’s about shifting from competing to making competition irrelevant . Kim & Mauborgne challenge one of the most