Note to campaign users: Always include local and national hotlines on every piece of collateral. Never pressure a survivor to share their story. Anonymity is safety.
My prison didn’t have bars. It had oak cabinets, a two-car garage, and fresh flowers on the dining table every Sunday.
| Tactic | Description | Survivor-Safe Feature | | :--- | :--- | :--- | | | A mother gently leaves a kitchen cabinet open. A child asks why. Mom smiles. Voiceover: "Freedom is a small habit. Learn the signs of coercive control. Search 'The Quiet Exit' on any browser." | No audio cues. Visuals only. Can be muted. | | QR Code Posters in Public Bathrooms | Placed inside stall doors of laundromats, libraries, bus stations. QR code leads to a one-click exit button that redirects to weather.com if someone approaches. | Immediate digital safety. | | The Grocery List (printable card) | Looks like a normal shopping list. But on the back, in micro-text, are hotline numbers and a code phrase ("I need help with aisle 9"). | Disguised resource. | | Social Media Series: "Before I Left" | Survivors submit one photo of themselves from "before" and one sentence about what they did to prepare (e.g., "Before I left, I memorized the bus schedule." ) | Normalizes planning, not sudden escape. |
