But Justin Lee saw something different. He saw a region of "smart shoppers."
In 2014, he co-founded ShopBack with a simple bet: If we make online shopping rewarding, users will come.
Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there. justin lee shopback
Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend.
Justin Lee, former Garena (now Sea) employee. He learned growth hacking during the early days of gaming monetization. But Justin Lee saw something different
Choose the tone that fits your platform. Headline: From 3 guys in a garage to a $1B unicorn: The Justin Lee story.
Banks offered credit card rewards, but nobody offered digital rewards for online shopping. The margins were too thin
The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups.