Exactly What To Say- The Magic Words For Influe... May 2026

Your words are the most powerful tool you own. Sharpen them. Have you read Exactly What to Say ? What is your go-to "magic word" for influencing a conversation? Let us know in the comments below.

We’ve all been there. You know you have a great idea, a fantastic product, or a logical solution, but the moment you try to convince someone, they hesitate. They say, "I’ll think about it," or "Let me get back to you." Exactly What to Say- The Magic Words for Influe...

The Magic Words That Make People Say "Yes": A Guide to Influential Communication Your words are the most powerful tool you own

How changing just a few words in your script can change your entire sales and leadership results. What is your go-to "magic word" for influencing

Most people default to "Is now a good time?" which allows the listener to instantly say, "Actually, no, it isn't." By asking, "Is now a bad time?" you signal respect for their schedule, but you frame the answer in the negative. If it isn't a bad time, the only logical response is, "No... now is fine." You’ve just cleared the runway to start your pitch. Instead of saying: "If you sign up today..." Say: "When you move forward..."

In his bestselling book, Exactly What to Say , author Phil M. Jones argues that the problem isn't what you are saying, but the specific words you are using. He suggests that by using precise "Magic Words," you can guide a conversation toward a "Yes" without ever being pushy or manipulative.

Here are four powerful techniques from the book that you can use today to improve your influence. Instead of saying: "Do you have any questions?" Say: "What questions do you have for me?"