Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy.
Most marketers use fake timers and phony “only 5 left” tactics. Settle hates that.
If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players . Ben Settle - Email Players 1 - 15
— [Your Name]
Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.” Stop obsessing over conversion rates
He’s the guy who sells the same book every day. The guy who refuses to “build a list” the way gurus tell you. The guy who openly calls 99% of email marketing “spam.”
Make an “enemies list” of people who would hate your offer. Then write emails specifically to antagonize them. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7
It’s them. Have you read any Email Players issues? Love him or hate him, Settle makes you think. Reply and let me know your take.